Branded
Content
In the current digital era, it’s imperative for every organization to evolve into a media production house. And what better medium to achieve this than through video communication? Here are some instances of my work in video production where I had the opportunity to collaborate with brands of all sizes, addressing their communication needs using video as the preferred format.
Campaign Video for Rentomojo
Gen Z is proudly rewriting the rules when it comes to careers, relationships, even lifestyle. Their mantra — “Why stress when you can keep it casual and still win?” And boy, are they winning!
When we partnered with RentoMojo, the starting point was very clear - they wanted to speak to the young, ambitious, independent 'Gen Z'. The generation that likes to keep it casual!
.Rentomojo wanted to speak to this mindset of the consumer - that takes pride in keeping in casual.
Branded Content for Atomberg
Kranthi Kumar Panikera has been fondly known as India’s ‘drill man’ for his pursuit of the daring. His most recent feat, however, has put him on the world stage; a new Guinness World Record for stopping 57 electric fans in under 1 minute… with his tongue! So naturally, for Atomberg Technologies. India’s #1 BLDC fan brand, the collaboration was one made in heaven.
Given the fleeting nature of these moments, timely execution was the key to remaining relevant in the consumer’s mind. So we made sure the buzz keeps going with an entertaining piece of content!
Social Media Video for
Herbalife sponsors numerous marathons and triathlons worldwide, in addition to sponsoring many professional athletes.
Therefore, we decided to create an entertaining rapid-fire video series featuring the most celebrated athletes from around the world who were participating in the largest marathon, which takes place in Los Angeles.
This also provided us with the perfect opportunity to promote the H24 product line, Herbalife’s sports nutrition series. This is one of the videos featuring Yo from Thailand, who is being candid in front of the camera.
Brand Video for Shemaroo
Gujaratis constitute one of the largest Indian diasporas outside of India, forming a significant audience for Gujarati content such as films, TV series, and theatre.
Shemaroo Me aimed to create a promotional video for its brand new app dedicated to the Gujarati language and its large diaspora. They enlisted Malhar Thakar, one of the biggest stars of Gujarati cinema, to be the face of this campaign.
We chose to showcase Malhar in his natural element. Known for his comedic timing, Malhar did a fantastic job, resulting in a delightful and enjoyable video for the brand.
Mother's Day Campaign for Bluestone
Bluestone.com, one of India’s leading online jewellery e-commerce platforms, decided to produce a Mother’s Day engagement film for their brand.
They envisioned it as a charming exchange between a mother and her son and so we wrote a one.
We recognized that the mother’s role needed to be filled by someone who could truly bring the script to life. Who better for this role than Shiba Chadha?
The outcome was impressive, with over 150,000 views on YouTube and more than 1 million views on Facebook. It’s safe to say that the video went viral.
Summer campaign for Huber & Holly
What does summer taste like? That’s a question that invites a variety of personal responses, right?
However, the creative team at Huber and Holy decided to turn this question into an engaging social media campaign centered around their iconic ice creams.
They came up with the hashtag #ItTastesLikeSummer and believed it would be interesting to create an entertaining #video to accompany it.
From the get-go, we were certain that the video needed to feature genuine people, expressing authentic emotions, spanning across all age groups.
Explainer Video for Edofox
Wakefit brand has been built on great product and pure content. Each piece of content they craft revolves around one central theme: the transformative power of sleep. Our latest offering adds yet another feather to their cap, providing pure entertainment.
Meet Sarphira, the twisted head monster – but he wasn’t always this way. Once a normal employee who worked 70 hours every week for years, he turned into a monster when sleeplessness and relentless back pain turned his world (and his head) completely backward.
Brand film for VVS Foundation
VVS Laxman has established his own foundation to support underprivileged students in the fields of education and sports.
Through this foundation, they provide coaching and training to children who might not otherwise have access to such opportunities. VVS Laxman himself actively participates in running the organization.
We got a chnace to make this heartfelt about the foundation, and during its production, we even had the chance to bowl a few fast ones to VVS Laxman himself!