My Resume
Work
Experience
Sr. Creative Associate
at Spring Marketing Capital
2024 - Present
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Spearheaded branded video production for renowned brands such as Rentomojo, Jar, Masterchow, and Dhan, delivering high-impact content for major campaigns and key strategic events
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Created and implemented comprehensive organic and paid marketing strategies for high-profile partners like Wake Fit and Atomberg, achieving over 10+M views and significantly enhancing brand engagement and conversations.
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Collaborated with Early Spring portfolio founders to strategise and optimise social media content, enhancing performance and scaling their hygiene content.
Sr. Video Producer and Operations
at Herbalife Global Business Services
2021 - 2024
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Led a cross-functional internal creative team, successfully reducing external agency costs by 30%.
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Established an in-house studio, resulting in a 50% reduction in video production costs.
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Streamlined processes to ensure high-quality standards and brand alignment across all deliverables.
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Expanded services across 13 APAC countries with a 100% repeat rate.
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Awarded the “Bringing it Beyond” accolade for implementing new strategies within Herbalife Global Business Services.
2014 - 2021
Founder and Creative Strategist
at Doodle Monkey
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Founded and led Doodle Monkey operations, from 2014 to 2021.
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Implemented GTM strategy for Nichino India’s two highly successful products, contributing to an impressive 250 Cr in revenue.
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Spearheaded an internal employee engagement strategy at Zydus Wellness, resulting in a significant 25% reduction in attrition among the front-line sales team.
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Devised and executed a targeted video communication strategy to successfully launch Corteva’s Paxalon product launch in the Indian market.
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Implemented content strategy for KPMG GDC to develop engaging and relatable content tailored for new recruits during the intense year-end busy period.
Creative Head and Video Director
at Yellow Filter Productions
2017 - 2021
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Established and led a team, implementing streamlined processes to produce over 60 videos per month.
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Collaborated with top advertising agencies, contributing to the writing, production, and direction of impactful advertising and corporate films.
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Wrote and directed a Mother’s Day campaign video for Bluestone.com, achieving over 1 million views on social media
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Received afaqs! Brand Storyz Award for the impactful “Pragati Partner” campaign, which garnered 3.2 million views and generated 10,000+ inquiries for Yor Tea.
Production Assistant
at Nirvan Films
2013 - 2013
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Collaborated cross-departmentally, assisting in casting and location recces.
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Provided creative direction to the crew during production.
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Supported final post-production processes.
Education
2023 - 2024
Stoa
Business Administration and Management,
General
2010 - 2013
MIT Institute of Design
PGDP, Communication Design
2010 - 2013
Goa University
Bachelor of Engineering in IT
Skills
& Expertise
Hard Skills
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Brand Strategy
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Marketing Communication
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Video Productions
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Business Planning
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Got-to Market Strategy
Soft Skills
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Project Management
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Team Management
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Stakeholder Management
- Agency/Vendor Management
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Operations