Business cases
solved
This is a demonstration to show my proficiency in fundamental business principles & practices and sufficiently prove my ability to apply these concepts in real-world scenarios.
The Wint wealth case
In the dynamic world of Indian personal finance, Wint Wealth stands on the brink of revolutionizing the investment landscape for retail customers.
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Your task is to delve into the intricate tapestry of the country’s financial landscape and craft strategic recommendations. These insights could propel Wint Wealth to the forefront of Fixed Deposits and Bond investments
Srimohan Maheshwari,
Product Manager, Dhan
"Very well done! All aspects were covered. Good research on the subject."
Sricheta Das,
Head - Partneship and strategic alliance, KreditBee
“The linkage of marketing fundamentals to execution was done very well. Excellent application of fundamentals to ideas.”
MVP Creation: Ride-Sharing App
Picture yourself as a budding entrepreneur, fueled by the vision of fostering a ride-sharing culture. However, you’re faced with the challenge of a limited budget, restricting you from developing sophisticated apps or engaging experts for validation.
You have to wear a hat of the product manager and plan the Minimum Viable Product to solve this problem. So, how do you strategize this minimum viable product for this concept? Delve into this intriguing journey by clickin on the PPT.
Developed user personas specifically for the drivers
Analysed the riskiest assumption necessary for the idea to be successful
Created an MVP Outline for the user journey
Utilized the MoSCoW framework to prioritize features for testing
Identified success metrics to define the sucees of my MVP
Business Communication: Shaadi.com Case
In 2013, when Tinder arrived in India, it was uncertain if it would be embraced in a country where matrimonial sites were the norm.
Fast forward to today, the dating app market has exploded with over 20 apps, captivating millennials and Gen-Z.
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Shaadi.com is grappling with a high churn rate and seeks your expertise as consultants to tackle this issue. How will you approach this challenge?
Utilising the MECE framework to identify the reasons for customer churn
Identifying new growth avenues to retain the user after the match.
Designing the product around women to increase the men-to-women ratio on the platform
Gathering new user data to enhance the new compatibility algorithm, ensuring higher match rates.
Introduce brand new communication strategy to promote the brand
Venture Creation:
Anti-Smoking Pill Launch
Our client, a global pharmaceutical powerhouse, has made a groundbreaking discovery - a pill designed to combat smoking. This revolutionary product, when taken daily over a span of four months, has demonstrated a success rate of 50%. The question now arises - should they unveil this innovative solution in the bustling market of India? Let’s explore this exciting possibility.
Create an issue tree to identify the total number of tobacco users in India
Segregated non-smoking tobacco users from smoking tobacco users
Identified the total market size and the serviceable market size
Compared cost-based versus value-based pricing models
Product Discovery and User Research: Snuggle Pet Care
As the pet healthcare industry is poised for unprecedented growth. Today’s pet parents, living in the hustle and bustle of city life, crave for standardized, trustworthy, and convenient pet healthcare services at their fingertips.
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You are required to delve deep into the psyche of these pet parents, understand their unique needs, and craft solutions that address these needs effectively.
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Conducted primary and secondary user research to gain behavioral insights into pet parents
Extracted ‘jobs-to-be-done’ from the insights gathered from user research
Created three key user personas of pet parents
Developed an issue tree to address the problems faced by pet parents
CReated a mission statment for the product
Goal Setting Project:
The Bebo Case
Bebo is an EV ride-sharing company working in India. It is currently operational only in Bangalore. The company started in 2020 and has grown 2x in revenue since its inception.
Through its operations in Bangalore, Bebo has figured out it’s road to success. Now to build on to this and create a household brand in major cities in the country Bebo wants to start operations in other cities as well. The aim is upto 6 cities. They have 6 months to work on this and start operations.
Your expertise is required to make this happen!
Based on the data provided, identify the cities for the launch
Identify and acquire the most cost-effective EV to ensure a sizable and efficient fleet on the road.
Obtain 85% vehicle utilization by identifying Bebo hubs situated within a 10-minute walking distance from population centres.
Continuously enhance the product at minimum 2 features a month and improve trips per vehicle by 0.25%. M-O-M
Ensure that 95% of deployed EVs remain in optimal operating conditions at all times.
Performed a Fishbone Analysis to identify various reasons behind the low NPS
Recommended incremental changes in the training program.
Business Operations Case:
Urban Company
It is December 2020 and you are the business head of the Cleaning business at Urban Company. Even after delivering 1.2 L bathroom cleaning jobs in November which was 2X from last year, you and the team are not happy because the gross Net Promoter Score (NPS) was only 25%
You decide to conduct a root cause analysis to figure out:
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What are the key issues for why the Gross NPS is low for the category?
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What could be the 2 most needle-moving recommendations to improve the service experience drastically?
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