Biography

Hey, I’m Akhil, a creative strategist who loves turning brand stories into something people actually feel. I work at the intersection of brand marketing, storytelling, and video-first content. Whether it’s an influencer campaigns that engages, Brand films which cuts through noise, or building a brand narrative that sticks.

I’ve spent the last decade crafting emotionally resonant campaigns across industries, always with a focus on clarity, humor, and cultural insight. My approach is collaborative and iterative: I believe the best ideas come from riffing, refining, staying curious and I love using culture/pop culture as creative fuel.

Experience

Sr. Creative Strategy
Spring Marketing Capital | Oct 2024 – Present

Skin-in-the-game VC firm providing marketing expertise to portfolio companies.

Generated 100M+ views across creator-led campaigns - built a repeatable framework scaling content across organic, paid performance, and regional formats.
Built a scalable AI-powered content workflow for product brands (Lucira, Agilitas), delivering consistent on-brand visuals across full SKU catalogues.
Served as creative thought partner to early-stage founders, rapidly testing content formats to sharpen positioning and improve paid performance.
Produced Celebrity-led brand films & TVCs for Zoya, US Polo, Lotto, Wakefit and Atomberg, ensuring culturally nuanced storytelling aligned to each brand's equity.

Ast. Manager, Creative Services
Herbalife GBS | Aug 2021 – Aug 2024

Business services division of Herbalife, managing creative output across India & 13 APAC markets.

Built the India in-house creative studio from zero - grew from 3 to 10+ members in 2 years, cutting external agency spend by 30% and video production costs by 50%.

Defined creative standards and content principles adopted across all 13 APAC markets, creating a coherent brand voice at scale.
Executed go‑to‑market strategy for Vritilife’s skincare portfolio, driving an India‑first launch.
Awarded "Bringing it Beyond" - Herbalife GBS's recognition for strategic innovation within Global Business Services.

Founder & Creative Head

Doodle Monkey | Aug 2014 – Mar 2021

Boutique brand and communications agency. Portfolio of 25+ clients across verticals.

Delivered brand and marketing campaigns across FMCG, pharma, agri, and MNCs - 25+ clients, 7 years, 96% retention.
Led GTM content strategy for agro product launches in India for international brands like DuPont, FMC and Nichino - contributing to ₹250 Cr revenue in Year 1
Designed employee communications strategy for Zydus Wellness that reduced front-line sales attrition by 25%.
Conceptualised and executed multiple employee engagement content for MNCs like CItiBank, Deutche Bank, and KPMG during high-stakes internal initiatives.